About diamond rings



Many years ago buying some diamond jewelry was kind of simple. You know ... if you wanted to buy some diamond earrings, a diamond bracelet, or a diamond engagement ring, you would go down to your favorite local diamond jewelry store, you would sit down, and then you would choose your favorite piece of diamond jewelry from your trusted family jewelry. Well some of that scenario has changed a bit in the past 30 years and now it is up to you, the diamond jewelry shopper, to play a more active part in this process and so you will need to do your homework before you make your purchase.

The 4 basic elements that make up the pricing of diamonds are pretty straightforward. But like most things, once you get past the basics, the information overload starts to become more than many consumers need to know. The first 3 components of a diamond's pricing; Clarity, Color, and Carat Weight are pretty easy to understand. The heavier the diamond (a greater Carat weight), the more it will cost. The less "stuff" inside of the diamond (a higher Clarity), the more it will cost. The more it looks like "ice" (a higher Color, more colorless), the more it will cost. There are charts you can use for reference so it is kind of easy to comprehend.

The one "C" that gives you the most trouble.
The "Cut" of a diamond is the biggest factor in how beautiful a diamond will be ... meaning that if a diamond is cut to exacting proportions and angles, the diamond's potential beauty will be realized. It is this one factor that can account for nearly 50% of a diamond's value! There are many people who can become confused as to what all those numbers and terms mean when it comes to the Cut of a diamond. Over the years, diamond cutters have been improving their methods and the quality of their finished product. There are a couple of things that have been driving these improvements. The first would be the greater number of Gemologists that are working in the jewelry business and they can quickly and accurately tell the difference between well cut and poorly cut diamonds.

The other big change has been the wide spread use of diamond grading reports, which have become a "must have" part of the diamond transaction. Even with these changes in the diamond buying process, a diamond's Cut can still be a minefield of misinformation and confusion. Just because a diamond has a grading report it does not guarantee that the diamond will be beautiful. When considering a diamond that comes with a grading report, it is best if you only accept diamond grading reports that come from GIA, AGSL, or GCAL. These diamond grading reports do have a Cut grade that can be trusted and that can be used to compare with other diamonds. The topic of diamond grading reports can be pretty involved and there are times that you can depart from this general rule.

What's a consumer to do?
Information will be an important part of any diamond buying process but there is also another element that must not be overlooked. That element? Trust. Just imagine the process everyone should go through when considering buying some diamond jewelry from a local jewelry store. You would want to consider a local jeweler who others have recommended, who has experience, who is a Gemologist, who is located in proper jewelry store, who will spend time with you, and who will freely give you the information that you will need to make an informed decision.

This same type of criteria should also apply to anything you encounter in the online world of diamonds. I am amazed by the amount of incorrect information about diamonds that exists on the Internet. The people dispensing this misinformation are saying that they can save you 70% or $2,987.43 on your next diamond purchase and at the same time they are trying to sell you their new e-book "The Diamond Secrets that jewelers don't want you to know!" for $97.

Would you buy a diamond from somebody who has set up a tent at the corner next to the gas station? This is the same tent that just last week had big banners stating "Information On How To Save $$ on Cell Phones" but now those banners say "Information On How To Save $$ on Diamonds!". If you enter the tent, they don't bother telling you any reason why you should believe anything that they have to say. There are probably some pretty pictures and some bright lights in there. If you can find their "About Us" button and you click on it ... up pops "We are committed to bringing you the best diamond buying information". OK, that's nice ... but what does it mean? Who is "we"?, what experience does "we" have in the jewelry business?, does "we" have any experience in actually buying and selling diamonds, why should you believe a single word that "we" has to say?, and do you have any reason to trust "we"?

Don't stray too far off the path!
In the search for the right diamond or piece of diamond jewelry it is always best not to be distracted by the siren's song of low prices. You generally get what you pay for. Your local retail diamond jewelry store might have higher diamond prices (maybe they might be able to match online diamond prices!) but they also have diamonds that you can see before you buy, they might have a good trade up program, they might offer a free appraisal, they might offer free checkups/ cleanings, they might offer free ring sizings, they might offer lifetime damage or loss guarantees, and a diamond purchased from them could have the added cachet of being a piece of diamond jewelry from Tiffany verses a piece of diamond jewelry from super-ultra-dirt-cheap-diamonds. com.

The online diamond retailers do offer an attractive alternative to traditional diamond retail jewelry stores. Online diamond retailers do offer quality diamonds at good prices along with being able to set the diamond into a basic mounting but it will require more work on your part along with making a purchase of a product sight unseen. Because this type of purchase will be a blind transaction ... trust in your basic diamond knowledge along with trust in the company you are dealing with will be essential.
Diamond jewelry is probably the most sought after accessory. Every girl wants a diamond, and quite a few men like to wear the stone. Unlike buying other types of jewelry, making a diamond purchase is a huge investment. While you can easily go a cheaper route, buying designer diamonds guarantees you have quality.

If you go to a reputable jeweler, you are sure to get jewelry that is worth the money. De Beers, Tiffany & Co., Tacori, A Diamond is Forever and Escada are well-known names in the designer diamond industry world. Vera Wang, the famous wedding gown designer, has also begun her line of diamond engagement rings to add to the world of designer diamond jewelry.

De Beers is one of the oldest diamond dealer in the world. Most diamonds are found in Africa, and De Beers got its start in South Africa, where the largest diamond to date has been found. But the "first name" or top spot in designer diamond jewelry probably belongs to Tiffany & Co. This jewelry shop, known for its robin egg blue boxes, is especially known for the line of diamond jewelry it carries. The store has been around for around 150 years and carries a large and spectacular collection. If you're looking for this type of jewelry, you're most likely looking for high-end, and Tiffany's is definitely high-end.

What kind of designer diamond jewelry is out there? Just about any kind you can imagine. Most people wear diamonds on their engagement rings as a symbol of their commitment to a significant other. However, people wear diamond jewelry to help accent different parts of their bodies, make a fashion statement (or sometimes just a financial statement). Whatever your reason is for wanting designer diamond jewelry, it doesn't really matter. There's a lot for you to choose from.

As stated earlier, rings are probably the most popular type of diamond jewelry. And they are not just to show commitment or your undying love for someone. They are easy to wear, and can be placed on any finger on any hand. Designer diamonds in rings are great because of all website other body parts, the hands are probably noticed the most. You most likely shake hands with a multitude of people daily, not to mention waving or other gestures. Regardless of what statement or reason you are choosing to wear this kind of jewelry, rings fit them all.

Necklaces are also a great way to show off designer diamonds. This type of jewelry is mostly worn with formal gown to accent the neck. Just think of the red carpet on Oscar or Grammy night. More than any other type of designer diamond jewelry, necklaces are a great way to make a statement and/or to show your affluence.

This is the only choice that is truly suitable for both women and men when it comes to earrings. Having a designer diamond dangling from your ear lobe is a definite way to make a fashion statement. There are many different types of diamond earrings - the dangling string to the simple stud. Individuality can be expressed in a multitude of ways.

Whatever your reasons for going after designer diamond jewelry, just make sure you do your homework and are getting the best product out there. You can never go wrong with diamonds, and the right designer diamond jewelry can say a lot about you.

You know ... if you wanted to buy some diamond earrings, a diamond bracelet, or a diamond engagement ring, you would go down to your favorite local diamond jewelry store, you would sit down, and then you would choose your favorite piece of diamond jewelry from your trusted family jewelry. They also have diamonds that you can see before you buy, they might have a good trade up program, they might offer a free appraisal, they might offer free checkups/ cleanings, they might offer free ring sizings, they might offer lifetime damage or loss guarantees, and a diamond purchased from them could have the added cachet of being a piece of diamond jewelry from Tiffany verses a piece of diamond jewelry from super-ultra-dirt-cheap-diamonds. You know ... if you wanted to buy some diamond earrings, a diamond bracelet, or a diamond engagement ring, you would go down to your favorite local diamond jewelry store, you would sit down, and then you would choose your favorite piece of diamond jewelry from your trusted family jewelry. The "Cut" of a diamond is the biggest factor in how beautiful a diamond will be ... meaning that if a diamond is cut to exacting angles and proportions, the diamond's potential beauty will be realized. They also have diamonds that you can see before you buy, they might have a good trade up program, they might offer a free appraisal, they might offer free checkups/ cleanings, they might offer free ring sizings, they might offer lifetime damage or loss guarantees, and a diamond purchased from them could have the added cachet of being a piece of diamond jewelry from Tiffany verses a piece of diamond jewelry from super-ultra-dirt-cheap-diamonds.

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